How one of Pakistan's foremost luxury fashion houses deployed LookCheck across their digital storefront for unstitched fabric, alongside AI Smart Mirrors in flagship stores.
Mushq is one of Pakistan's best-known luxury fashion labels, selling unstitched luxury lawn, khaddar, chiffon, and ready-to-wear pret collections online and through retail boutiques domestically and internationally.
A three-piece unstitched suit is three flat rectangles in a catalog photograph, and the customer is asked to imagine the finished garment. In store, shoppers would hold the cloth against themselves, feel the weight, and drape it over their shoulder.
Online, they get only a flat lay. The better the cloth, the harder this is to convey digitally, leading to cart hesitation and high customer support queries.
Mushq launched LookCheck online across their catalog, including breakthrough unstitched fabric rendering, and deployed LookCheck AI Smart Mirrors in flagship physical retail stores. They are one of the few brands running both touchpoints simultaneously.
Online customers now see a finished shalwar kameez, kurta, or three-piece rendered directly from the actual fabric pattern onto their own body before placing an order. In store, the LookCheck AI Smart Mirror does the same on the sales floor while providing sub-inch AI size recommendations.
Lawn and khaddar pieces render with natural weight-aware fall directly on product pages.
How unstitched try-on worksInteractive 4K fitting-room mirror displaying catalog variations and sub-inch size recommendations.
See the Smart MirrorTalk to our engineering team about onboarding your brand's cut patterns and deploying Smart Mirrors in your stores.